Five Christmas shopping seasons ago, I said the following in a post:
I can’t help but think that the people who contrive and then market crap like Power Rangers Jungle Fury Sound Fury Battle Claws or the Hannah Montana Malibu Beach House Playset are really only one step removed from the parasites who used to market cigarettes to minors.
But I may have been too kind. A special award for despicableness goes to Toys “R” Us for this ad, which has been drawing a lot of (well deserved) negative attention online:
Hydroclimatologist Peter Gleick frames the issue perfectly with his rhetorical question: Is This the Most Anti-Science, Anti-Environmental TV Ad Ever?
Well, I guess it’s one of the most honest.
Future generations, trying to work out how we got it so wrong, will have this short clip enshrined in a Hall of Shame right next to Mitt Romney’s “help you and your family” quip.
This is awful, and I don’t think it will change. What now?
Well at least we can laugh. Thank you, Stephen Colbert:
I want to give a big tip-of-the-hat to Toys “R” Us for reminding our kids that nature sucks. This commercial shows kids the great outdoors is nothing compared to the majesty of a strip mall . . . Nature is boring. I played in it once. There was nothing to buy. It sucked.